Internet of Behavior (IoB) has been recognized by Gartner experts as one of the key trends related to the digital transformation of the coming years. It is predicted that around 40% of the world's population will be digitally "tracked" and "digital dust" by 2023 as well as the resulting information will become the basis for predicting and creating proactively consumer and social behavior.

The continuous increase in the number of smart devices connected to the network based on the Internet of Things (IoT) technology makes the ecosystem of interactions between humans and technology ubiquitous. In spite of the fact that it is invisible to the user, it is seen as an opportunity to change his/ her perception, to intensify the perceived multi-experience and the accompanying comfort. At the same time, it is gaining more and more confidence in autonomous algorithms. However, the multiplicity of potential information which may be collected on this basis by various institutions (enterprises, NGOs, public administration entities, political parties, etc.) is of growing concern, intensifying the debate on privacy, security and ethics while taking into account the fundamental rights of consumers and Internet users.

Will the Internet of Behavior close the information bubble? To what extent will it become the source of an alternative reality and an illusory world? What will artificial intelligence change in this respect? How will various market players use it in the coming years? Will it actually become an impulse for manipulation? Are the Internet users and consumers prepared for it?

We will answer these questions and many more during the panel. We will also discuss to what extent we are aware that digital technologies that we use on a daily basis can be an instrument for interfering with our decisions, attitudes and behaviors. We will discuss whether IoB can become a factor contributing to digital discrimination in areas such as medicine, education or finance. Finally, we will look at potential scenarios for further digital transformation and its social acceptance.

The panel assumes: - expert discussion focused on looking for potential directions for the development of the Internet of Behavior and the factors determining its social acceptance in accordance with the prepared debate scenario, taking into account the active participation of the audience in the panel and the discussion - audience questions to experts.