The COVID-19 crisis can be considered a period of trial, and accelerated development, introduction and application of digital technologies in the cultural and creative sectors. The use of new technologies such as artificial intelligence (AI) or the use of blockchain is now of great importance in promoting access to cultural goods.

These technologies can bring benefits in making cultural and creative resources available, especially to people with disabilities or to those with limited access to original resources. We are referring to the use of solutions such as speech recognition, virtual assistantance or digital processing of art or literature. This type of processing requires special attention to the fact that the data sets used for AI training are as broad as possible and diverse to prevent possible exclusions based on origin, gender or various types of disabilities. Could automating the creation of texts, such as books and newspaper articles, infringe the intellectual property rights of the original authors? This is a possibility, because the technology does not recognize whether the materials used come from legal or illegal sources. Can automated content have an impact on shaping attitudes and educating the public? Undoubtedly, yes, because AI creates content only based on human-provided data that can be selected in a specific way. It is up to humans to control the process of creating and using existing works in order not to infringe the authors' property rights. On the other hand, the use of blockchain technology in the dissemination of cultural goods may constitute a specific barrier against the unauthorized use of content, as each violation will be permanently entered into the system. Then the threat turns into an opportunity - the emergence of new business models based on nano-payments from each user interaction with the newly created work, processed by AI. Smart-contracts saved in blockchain can create a new regime in the world of copyright, adapted to the challenges of the future. The popularity of NFT (non fungible tokens) seems to herald a new reality in the world of digital goods.

The uses of AI which require special consideration are ranking and content recommendation technologies. The training of teaching algorithms takes place basing on the existing patterns, which may lead to narrowing down the content proposition for selected target groups, and ultimately, to polarization. The solution may be to extend the tasks of Personal Data Protection Inspectors to monitor the risks related to profiling against those users who have consented to it.

Will the use of new technologies in the dissemination of cultural goods make us feel safer on the Internet, both as creators and as users? Will our creativity and data be sufficiently protected? Will existing institutions that benefit from copyright exceptions, such as public libraries, be able to keep pace with technological progress and adapt their facilities to technological realities?

The event will be actively promoted for a month by the panel through social media and the websites of organizations cooperating with the Creative Polska Association - Polish Chamber of Books, Chamber of Press Publishers, Legal Culture Foundation, The Union of Audiovisual Authors and Producers SFP ZAPA, Polish Producers Alliance, "Sygnał" Association, The Polish Society of the Phonographic Industry ZPAV, Association of Authors ZAIKS, Association of Authors and Publishers Copyright Poland, Association of Photojournalists, Association of Journalists and Publishers REPROPOL.

The discussion will also be preceded by articles in the press, duplicated on social media and the websites of the organization above, devoted to the relationship between creativity and education with new technologies.