IGF 2018 WS #280
Diversity, Society and the Internet: the creative challenge

Organizer 1: Elise Loeuille, In-oh
Organizer 2: Adrien Camp, Big Berry
Organizer 3: Lucie Di Biasi, Com'Un Pont
Organizer 4: Johanna Camp, Big Berry
Organizer 5: Jean-Marc Seynhaeve, In-Oh Design

Speaker 1: Elise Loeuille, Private Sector, Asia-Pacific Group
Speaker 2: Adrien Camp, Civil Society, Western European and Others Group (WEOG)
Speaker 3: Johanna Camp, Private Sector, Western European and Others Group (WEOG)


Adrien Camp

Online Moderator

Lucie Di Biasi


Johanna Camp


Other - 90 Min
Format description: Creative Workshop - Several options available depending on number of attendees


Culture, innovation and design - Elise Loeuille and Jean-Marc Seynhaeve
Elise and Jean-Marc will energize technical and process thinking by maintaining a creative, dynamic and engaging atmosphere throughout the workshop. They will introduce inspirational trends, guide and facilitate the findings within groups and teams, making sure individuals understand format, tools and material used. Moreover, they will ensure content and ideas are engaging and inspiring before, during and after the workshop.

Innovation and digital services in rural areas - Johanna Camp, Adrien Camp, Lucie Di Biasi
Johanna, Adrien and Lucie will present key rural and remote territories requirements and business opportunities around digital inclusion based on their personal and professional experience of innovation in French Berry. They will provide meaningful and solid datasets to shape the right economic, technical and cultural context around digital inclusion. They will work with groups and teams to outline facts, issues and ideas that move discussions forward. They will participate to shape the creative roadmap as local subject matter experts (innovation, design and communication), making sure ideas and projects are relevant to their experience before, during and after the workshop.

Technical representative (remote participant from French Berry - to be confirmed):
A technical contact will work with us to define technological boundaries in rural and remote areas, acting as a single point of contact for network, connectivity and access questions. He or she will ensure output solutions remain technologically feasible and work with the team to define the best technological framework before, during and after the workshop.


The team presents gender diversity (3 women and 2 men) and ensures roles and responsibilities on stage as well as in the room are dispatched regardless of gender, cultural or physical differences. With individuals living in urban, developed and connected areas in Australia as well as rural based French entrepreneurs, the team gathers a variety of cultural and professional standpoints to ignite creativity. The team gathers entrepreneurs with outstanding track records of business achievements in cultural, media, consumer electronics, telecommunications and consumer goods sectors, within rural, national and international companies. They are all first time IGF session speakers and organizers.

Up to 50 attendees:

Introduction: Inspirational trends - confronting ideas and cultures on the Internet (15 min)
A video and interview based introduction to set a creative scene and engage participants in specific and concrete needs.

Breaking the ice: "the business ID" - Create a knowledge wall in pairs or in threes to introduce each other. (15 min)
They interview each other and fill out an A3 Business Cards’ template provided.
The workshop team will take a polaroid picture on arrival to stick to the template.
They introduce their colleague in the report out or stick the template in an assigned area of the space to create a knowledge wall.

Round 1: Speed thinking session - Shaping a diversity framework for the Internet (15 min)
Participants write all the words that define a socially and culturally diverse Internet in 2050, with the creative challenge to generate 5 ideas per minute. They identify benefits, issues and process to create a mental map of ideas and link them to new possibilities.

Round 2: "Built a there" - Switch ideas to concrete and tangible solutions (15 min)
From Round 1, each team receives a chunk of the problem to design a the first draft of the solution/new scenario. They are asked to design the desired solution. This round will often be aimed at the “what”(ie. what we will do?) possibly also on the “how” (ie.how we will do it?) but we will push the attendees to think about the why we will move to this direction.

Round 3: "Create the gap" - A development framework to sustain diversity on the Internet (15 min)
Split teams: each pair of teams tackles one domain, e.g. “technology”, “culture”, “competition”. One team looks at the current state of conditions in relation to that topic. The second looks at the future state conditions (they do this without knowledge of each others’ task)
Joined teams: the pair of teams is then combined and asked “to create the gaps” articulating the delta between the current and future states. Report out the gap and the future

Conclusion: presenting top issues, ideas and solutions as a collaborative roadmap. (15 min)

From 50 to 100 attendees: groups of 20-30 participants will concentrate on Round 1. They will group around 3 identifiable items placed in the room and the organizing team will rotate material as the workshop proceeds. Round 2 and 3 will be treated as follow-up discussions after the workshop.

The discussion will be facilitated by an inspiring and engaging workshop atmosphere and material, based on design-thinking and product development formats extensively mastered by the team. An entrepreneurial tone will trigger a creative yet bottom-line focused pace in discussions, facilitated by local subject matter experts as well as experienced and dynamic workshop professionals. By producing and using physical material combined to digital tools for remote participation, the team seeks to highlight a rich diversity of standpoints to produce a highly creative and inspiring roadmap for participants to re-use in their own projects. The discussion will include content and material shared before, during and after the workshop to engage participants in the longer term.

The rapid transformation of Internet services and the growing complexity of the digital ecosystem highlight societal challenges companies as well as users often underestimate or fail to anticipate. This workshop seeks to reword problems and challenges under varying scopes to shape inspiring ideas to solve them.

Those ideas will combine culturally, socially and geographically diverse problems and scenarios illustrating Internet and societal challenges with participants’ experience and expertise to outline priorities on a short, mid and long term basis. Scenarios are developed to reflect issues identified around diversity and society on the Internet to inspire meaningful and technically viable ideas for innovation.

The organizing team will shape inspiring and impactful introduction to initiate creative discussions and solutions addressing identified issues. By connecting participant’s skills, issues as well as challenges will be analyzed under multiple-angle lenses based on design thinking methodology. Identified solutions and issues will be compiled and distributed to participants. They will also be illustrated through videos, blog posts and key messages to be shared on social networks

Online Participation

Online participation will consist in the identification of remote stakeholders, prior to the workshop, who will be interviewed to shape inspirational trends and systemic context around digital inclusion in rural and remote areas. They will be invited to join the workshop remotely through a skype conference, and will comment and review findings along with participants throughout the workshop. Depending on the workshop format, they will participate as a jury to help select solutions. Our online moderator and the organizing team will ensure remote attendees are included in discussions by creating interactions with them before, during and after working sessions, potentially asking them to further develop one of the inspirational trends to guide participants during the workshop.