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IGF 2024 Launch / Award Event #161 The role of digital transformation & its impact on the media

    Arab Media Union, ECOSOC Consultative Status UN
    Arab Media Union ( Egypt, Africa )
    Creators Union of Arab ( Egypt, Africa )
    Swift News electronic Journal , Saudi Arabia Kingdom

    Speakers Onsite
    Dr. Ahmed Nour ( The head of Creators Union of Arab ), UAE
    Dr. Jassem Al Yakout ( Vice President , Arab Media Union ) KSA
    Mr. Ahmed Abdel Rahman Zaki ( Assistant Secretary General ) Egypt
    Mr. Mohamed Al Raei ( Director of Jeddah Radio)

    Moderator: Dr. Nermin Selim
    Ms.Esraa Omar

    Speakers

    Dr. Ahmed Nour ( The Head of Creators Union of Arab, Intellectual Property Expert ), UAE
    Dr. Jassem Al Yakout ( Vice President of the Creators Union of Arab - Saudi Arabia Kingdom)
    Dr. Nermin Selim ( Secretary General, Intellectual Property Expert), UAE
    Mr. Ahmed Abdel Rahman Zaki ( Assistant Secretary General ) Egypt
    Mr. Mohamed Al Raei ( Director of Jeddah Radio)

    Onsite Moderator

    Dr. Nermin Selim

    Online Moderator

    Ms.Esraa Omar

    Rapporteur

    Dr. Nermin Selim

    SDGs

    4. Quality Education
    8. Decent Work and Economic Growth
    10. Reduced Inequalities
    11. Sustainable Cities and Communities
    16. Peace, Justice and Strong Institutions


    Targets: Evolution of Media Platforms: The emergence of new media platforms like social media, streaming services, and online news outlets due to digital transformation directly aligns with Sustainable Development Goals (SDGs) related to economic growth and innovation (SDG 9) and fostering inclusive societies (SDG 10). These platforms provide opportunities for economic empowerment and access to information for all, contributing to reduced inequalities (SDG 10).
    Audience Engagement and Interaction: Digital transformation has enhanced audience engagement and interaction, promoting participatory communication and access to information (SDG 16). By enabling personalized content delivery and user-generated content, digital media platforms facilitate the exchange of diverse perspectives, supporting SDG 16's goal of promoting peaceful and inclusive societies.
    Content Creation and Distribution: The revolution in content creation and distribution facilitated by digital technologies promotes access to knowledge and information (SDG 4) and supports sustainable economic growth (SDG 8). Diverse storytelling formats and global content distribution contribute to cultural diversity and preservation (SDG 11) while fostering innovation and creativity (SDG 9).
    Monetization Strategies: The adoption of various monetization models by media organizations aligns with SDG 8's aim of promoting sustained, inclusive, and sustainable economic growth. Subscription-based services, advertising revenue, and sponsored content partnerships contribute to economic empowerment and resource mobilization (SDG 8) while supporting media sustainability and innovation (SDG 9).
    Challenges and Opportunities: Addressing challenges such as misinformation, digital piracy, and revenue sustainability presents opportunities for innovation and growth in the digital landscape, supporting SDG 9's goal of promoting industry, innovation, and infrastructure. Overcoming these challenges also contributes to SDG 16's objective of promoting accountable and inclusive institutions and fostering trust in digital media platforms.
    Regulatory and Ethical Considerations: Discussing regulatory frameworks and ethical considerations surrounding digital media aligns with SDG 16's objective of promoting peaceful and inclusive societies through access to justice and accountable institutions. Addressing issues related to data privacy, content moderation, and the spread of disinformation supports SDG 16's aim of ensuring public access to information and upholding fundamental freedoms.

    Format

    Theater

    Penal Discussion
    The session will be hybrid

    Duration (minutes)
    60
    Description

    In the era of rapid technological advancement, digital transformation has become a defining force reshaping various sectors, and the media industry stands at the forefront of this revolution. The advent of digital technologies has profoundly impacted how information is produced, distributed, consumed, and monetized, fundamentally altering the landscape of journalism, broadcasting, and communication as a whole.

    In this context, understanding the role of digital transformation and its implications for the media is paramount for stakeholders ranging from media professionals to policymakers and the wider public.

    Digital transformation in the media industry encompasses a myriad of changes driven by technological innovations, ranging from the digitization of content creation and distribution to the emergence of new digital platforms and business models. These changes have ushered in an era of unprecedented connectivity, interactivity, and accessibility, empowering both media organizations and audiences alike.

    In this exploration, we delve into the multifaceted dimensions of digital transformation and its impact on the media landscape. We will examine how digital technologies have revolutionized news gathering and dissemination, transformed audience engagement and participation, and challenged traditional business models. Moreover, we will explore the opportunities and challenges presented by digital transformation, from the democratization of information to concerns over data privacy and ethical considerations.
    Ultimately, this exploration aims to provide insights into the dynamic interplay between digital transformation and the media industry, shedding light on the opportunities for innovation, the risks of disruption, and the evolving role of media in the digital age. By understanding these dynamics, we can better navigate the complexities of the digital media landscape and harness the potential of digital transformation to drive positive change and foster informed societies.
    The Main Themes:
    - Evolution of Media Platforms: Explore how digital transformation has led to the emergence of new media platforms, such as social media, streaming services, and online news outlets, and their impact on traditional media channels.
    - Audience Engagement and Interaction: Discuss the ways in which digital transformation has changed the relationship between media organizations and audiences, including increased interactivity, personalized content delivery, and user-generated content.
    - Content Creation and Distribution: Examine how digital technologies have revolutionized the creation and distribution of media content, enabling faster production cycles, diverse storytelling formats, and global reach.
    - Monetization Strategies: Explore the various monetization models adopted by media organizations in the digital era, including subscription-based services, advertising revenue, pay-per-view models, and sponsored content partnerships.
    - Challenges and Opportunities: Identify the challenges faced by media organizations in adapting to digital transformation, such as misinformation, digital piracy, and revenue sustainability, as well as the opportunities for innovation and growth in the digital landscape.
    - Regulatory and Ethical Considerations: Discuss the regulatory frameworks and ethical considerations surrounding digital media, including issues related to data privacy, content moderation, and the spread of disinformation.


    The session will be hybrid, so there will be a zoom link that permit the online participants to follow and discuss during the session, this will be via presentation screen.
    There will be 4 speakers on site & others online, the session will take the form of an interactive dialogue in addition to some presentations, and at the end of the session the opportunity will open for questions, comments, and recommendations.
    for all online & onsite participants.
    The session will need a presentation screen or video projector for the presentation slides, and we have our laptop.