Session
The London Story
Richard Wilson (Stop Funding Hate), Western European and Others Group (WEOG) Claire Atkin (Check My Ads), Western European and Others Group (WEOG) Moderator: Akudo McGee (The London Story), Western European and Others Group (WEOG) Rapporteur: Aisling Lynch-Kelly (The London Story), Western European and Others Group (WEOG)
Richard Wilson (Stop Funding Hate), Western European and Others Group (WEOG) Claire Atkin (Check My Ads), Western European and Others Group (WEOG) Moderator: Akudo McGee (The London Story), Western European and Others Group (WEOG) Rapporteur: Aisling Lynch-Kelly (The London Story), Western European and Others Group (WEOG)
Organization's Website
Speakers
Richard Wilson (Stop Funding Hate), Western European and Others Group (WEOG)
Claire Atkin (Check My Ads), Western European and Others Group (WEOG)
Moderator: Akudo McGee (The London Story), Western European and Others Group (WEOG)
Onsite Moderator
Akudo McGee
Rapporteur
Aisling Lynch-Kelly
SDGs
10.2
10.3
10.6
16.3
16.7
Targets: This proposal is centered around transparency of the advertisements, which may allow various groups to benefit from hate and creating an environment where vulnerable groups are targeted by hateful content online. By pursuing conscious advertising, this problem can be turned in its head in a way that empowers vulnerable groups and minorities to push for changes which promote their social and political inclusion and reduce the effects of inequality these groups experience. By reducing the spread and profit from hate and hateful content, the offline and online worlds become safer and less deadly for groups that are often demonised and targetted online in viral content.
10.3
10.6
16.3
16.7
Targets: This proposal is centered around transparency of the advertisements, which may allow various groups to benefit from hate and creating an environment where vulnerable groups are targeted by hateful content online. By pursuing conscious advertising, this problem can be turned in its head in a way that empowers vulnerable groups and minorities to push for changes which promote their social and political inclusion and reduce the effects of inequality these groups experience. By reducing the spread and profit from hate and hateful content, the offline and online worlds become safer and less deadly for groups that are often demonised and targetted online in viral content.
Format
Interactive fireside chat, where the audience is invited to share experiences and idea, co-writing an agenda for concrete policy suggestions for creating a new future for conscious advertising.
Duration (minutes)
30
Description
Platforms are built on advertising revenue streams, content that can attract user attention becomes a place for advertisement – studies have demonstrated that often, sensational, misleading, and extreme content attract more viewers, and thus, also more automated advertisements – making the creation of misleading, hateful and sensational content a stream of revenue for both creators and platforms. However, by building a socially conscious movement amongst advertisers, content creators, as well as platforms can be compelled to re-evaluate their business model. This was made clear through the Facebook Advertisement Ban campaign in 2022, but also everyday campaigns led by digital organisers like Sleeping Giants and Stop Funding Hate, which seek to remind advertisers of their immense bargaining powers. In this conversation, we engage with the Director of Stop Funding Hate and CheckmyAds to learn how these movements are built and how momentum can be gained by financial streams to leverage for ensuring better protection and use of data
The London Story has a wide range of experience in organising hybrid, in-person, and online events over the years. We will use facilities like Open Talk, and Zoom (with potential translator function) to help facilitate the participation and discussions with the online attendees. The moderator and technical support person(s) will be responsible for ensuring a smooth functioning and gathering of online questions. Since the lightening talk is prepared as a fire-side event, it will involve interaction between participants and the speakers, this would be initiated through active prompts by the moderators, use of collaborative boards in physical and online space before the start of the talk to engage audience and sharing of results from these boards towards the conclusion of the talk. We will use Open Talk, Mentimeter, mirro board.
The London Story has a wide range of experience in organising hybrid, in-person, and online events over the years. We will use facilities like Open Talk, and Zoom (with potential translator function) to help facilitate the participation and discussions with the online attendees. The moderator and technical support person(s) will be responsible for ensuring a smooth functioning and gathering of online questions. Since the lightening talk is prepared as a fire-side event, it will involve interaction between participants and the speakers, this would be initiated through active prompts by the moderators, use of collaborative boards in physical and online space before the start of the talk to engage audience and sharing of results from these boards towards the conclusion of the talk. We will use Open Talk, Mentimeter, mirro board.