Media & Content

Internet is a global tool, but we need to avoid the risk that will be used as a motorway unidirectional: from a center to many peripheries. The action of Broadcasting associations around the world and of multilateral institutions in charge of contents (such as WIPO and UNESCO) consists exactly in populating the second lane of that motorway: producing and bringing contents and services from the suburbsto the center and from suburbs to suburbs. This results could be obtained using some enablers and multilateral rules, agreements or Treaties could help in obtaining such result.