IGF 2018 OF #13 How to enable local production and local contents

Description: 

Monday 12 November 2018 - from 10.10 to 11.10 AM - Room XII

Moderator: Giacomo Mazzone (EBU)

Remote Moderator: Victor Owade (WIPO)

Speakers:

Danielle Cliche , UNESCO

Paolo Lanteri, WIPO

Alain Modot, MCG

Gonzalo Laguado Serpa , Proimagenes colombia

 

Main points for discussion:

1.            How public service broadcasting transfer resources to the creative sector in Europe– EBU/WBU

2.            International Treaties give legitimacy to governments to invest in the creation, production and distribution of local cultural content local and in local languages: Convention 2005 – UNESCO

3.            WIPO assists Member States in creating an enabling legal and regulatory framework, by implementing existing International Treaties and facilitating the negotiations on new norms (e.g. protection of broadcasting organizations, copyright in the digital environment); furthermore it provides technical assistance and capacity building to support local creation/production/distribution of content in several developing countries.

4.            Public policies enabling production of local contents (Colombian example) - Proimagenes, fund for financing film production (partner of the “El abrazo del serpiente”, best foreign film Oscar 2015)

5.            National broadcasters in Africa : build syndications of broadcasters (with the support of the EC and cooperation funds – public and private)  - project Hub Africa – going into digital

6.            how to guarantee access to maximum of population waiting that Internet will become available to all citizens

USEFUL LINKS PROVIDED BY UNESCO CONVENTION 2005 :Digital guidelines: https://en.unesco.org/creativity/sites/creativity/files/sessions/digital_operational_guidelines_en.pdf

Global Report 2018, “Re|Shaping Cultural Polices”:  https://en.unesco.org/creativity/global-report-2018

Investing in Creativity: https://en.unesco.org/creativity/sites/creativity/files/info-kit_brochure-final-en-web.pdf

        

Organizers: 

EBU
EBU / WBU in collaboration with WIPO and UNESCO

Speakers: 

Speakers:

Danielle Cliche , Secretary to the UNESCO Convention on the Protection and Promotion of the Diversity of Cultural Expressions

Paolo Lanteri, Copyright and Creative Industries Sector, World Intellectual Property Organization (WIPO)

Alain Modot, Media Consulting Group , project Hub Africa

Gonzalo Laguado Serpa , Proimagenes colombia

Moderator: Giacomo Mazzone (EBU)

Online Moderator: 

Victor Owade

Report: 

-    Session Type (Workshop, Open Forum, etc.): OPEN FORUM
-    Title: How to enable local production and local contents
-    Date & Time: Monday 12 November 2018 - from 10.10 to 11.10 AM - Room XII
-    Organizers:   EBU, WIPO, UNESCO
-    Chair/Moderator: Giacomo Mazzone (EBU)
-    Rapporteur/Notetaker: Giacomo Mazzone
-    List of speakers and their institutional affiliations (Indicate male/female/ transgender male/transgender female/gender variant/prefer not to answer):
-    Danielle Cliche , Secretary to the UNESCO Convention on the Protection and Promotion of the Diversity of Cultural Expressions  (International Organization - FEMALE)

-    Paolo Lanteri, Copyright and Creative Industries Sector, World Intellectual Property Organization (WIPO)(International Organization - MALE)
-    Alain Modot, Media Consulting Group , project Hub Africa (Private sector - MALE)
-    Gonzalo Laguado Serpa , Proimagenes colombia (partner of the “El abrazo del serpiente”, best foreign film Oscar 2015) (Governmental institution - MALE)
-    Theme (as listed here):  LOCAL CONTENT & MULTILINGUALISM
-    Subtheme (as listed here): FREEDOM OF EXPRESSION ON LINE - INTERNET FOR  DEVELOPMENT &  SUSTAINABLE DEVELOMENT

Please state no more than three (3) key messages of the discussion. [150 words or less]

1) Internet -as it is today- doesn't automatically produce the conditions for the production of local content and services in local languages for community of citizens. If these processes are not governed, there is a high risk that contents already produced in some countries and some vehicular languages will be made available to everybody, while  content of local interest and in non vehicular languages will not circulate;2) Regulation and cultural policies are possible enablers to change this current dominant trend. UNESCO Convention 2005, WIPO International Treaties on Intellectual property and State intervention in cultural field are one of the key to invert the trend; 3) Successful existing models applied to local production in other sector could be easily transferred into the Internet world, such as Public Broadcasting Services model or Film funds and Creative funds experiences worldwide.

DRAFT FINAL REPORT (published on 12-11-2018)

- Session Type (Workshop, Open Forum, etc.): Open Forum

 

- Title: How to enable local production and local contents

 

- Date & Time: Monday, November 12, 2018 - 10.10 to 11.10 – Room XII

 

- Organizer(s): EBU, WIPO, UNESCO

 

- Chair/Moderator: Giacomo Mazzone (EBU)

 

- Rapporteur/Notetaker: Paolo Lanteri (WIPO) & Giacomo Mazzone (EBU)

 

- List of speakers and their institutional affiliations (Indicate male/female/ transgender male/ transgender female/gender variant/prefer not to answer):

 

Danielle Cliche , Secretary to the UNESCO Convention on the Protection and Promotion of the Diversity of Cultural Expressions (International Organization - FEMALE)

Paolo Lanteri, Copyright and Creative Industries Sector, World Intellectual Property Organization (WIPO)(International Organization - MALE)

Alain Modot, Media Consulting Group , project Hub Africa (Private sector - MALE)

Gonzalo Laguado Serpa , Proimagenes colombia (partner of the “El abrazo del serpiente”, best foreignfilm Oscar 2015) (Governmental institution - MALE)

 

- Theme (as listed here):

 

Media and Content

 

- Subtheme (as listed here):

 

Local Content and Multilingualism

 

- Please state no more than three (3) key messages of the discussion. [150 words or less]

 

  • While the demand/need for local content is set to remain high, creation and distribution remain more challenging, for a number of economic and technological reasons. The internet content tends to be more conducive of content in vehicular languages.
  • Governments around the World understand the strategic importance of the issue. A variety of policies, including direct economic incentives, might be justified to solve this unbalance.Successful stories can be guide new endeavours.

 

 

- Please elaborate on the discussion held, specifically on areas of agreement and divergence. [150 words]

 

There is evidence that national and regional measures to support local contents and production have worked and produced effective results. 146 governments have undersigned the UNESCO convention that states that each state has the right to support creative industry and economy.

Under this framework the Public Service Broadcasting model in Europe is functioning since 80 years as a way to secure funding for national creativity and local expression, while in other part of the world, such transfer system doesn’t exists.

On the contrary African cinema and audio-visual production today is characterized by a dispersion of funds and a weakness of financing that unbalance the market leaving the lion share of quality content to international groups.  There are many possible solutions to try to fill this gap. One of these solutions, was presented at the Forum, called HUB Africa would function as a catalyser of investments and guarantee of diversity and the quality of programs offered. Could also works as a basket fund to collect public  (ACP, AFD) and private funds  (foundations)which want to invest in local content but need transparency and the guaranty to reach the wider audience (educational, edutainment).

Colombian Government has launched a flagship policy "economía naranja" by law. This is arguably the first national law to fully acknowledge the creative industries and to provide a framework for their promotion. On the side, Proimagenes, an NGOs also performing a film commission role, is devoted to the promotion of film and audiovisual content, through initiatives such as Film Development Fund and the Colombia Film Fund. The FDF disburses financing for the production of film, as well as for educating screenwriters and others.

 

 

- Please describe any policy recommendations or suggestions regarding the way forward/potential next steps. [100 words]

 

  • Local content creation and distribution should be supported by variety of public policies, enabling regulatory framework, including copyright protection, and direct economic incentives
  • More evidence and reliable data are needed to better shape concrete policy proposals – these could be achieved through cooperation
  • Increased cooperation among various actors of the ecosystem (broadcasters, independent producers, public funds) could be a solution especially in regions where consolidated mechanisms of funding of the creative sectors doesn’t exists already today.

 

 

 

- What ideas surfaced in the discussion with respect to how the IGF ecosystem might make progress on this issue? [75 words]

 

  • Local distribution capacity should be taken into account in addressing this issue
  • Information gathering efforts could be undertaken
  • Support and incentive the extension of “analogue” functioning mechanisms into the “digital world”

 

- Please estimate the total number of participants.

 

75

 

- Please estimate the total number of women and gender-variant individuals present.

 

40%

 

- To what extent did the session discuss gender issues, and if to any extent, what was the discussion? [100 words]

The session did not address any specific gender issue

Session Time: 
Monday, 12 November, 2018 - 10:10 to 11:10
Room: 
Salle XII

Contact Information

United Nations
Secretariat of the Internet Governance Forum (IGF)

Villa Le Bocage
Palais des Nations,
CH-1211 Geneva 10
Switzerland

igf [at] un [dot] org
+41 (0) 229 173 678